Advertising in the Age of Giants: Protect Your Brand, Support Democracy
This Online Talk explored how TV publishers and brands can get responsible advertising right. Our speakers discussed how the TV industry can best contribute to a safe media sphere and uphold responsible advertising.
Topics covered during the webinar:
- Data driven insights: Showing the degree of monopolisation in digital markets and how the digital world is no longer fair and open acces
- Data interpretation: Analyzing the negative effects on the media economy and the diminished value creation opportunities for brands
- Local media: Deep-diving into how brands fund trustworthy media and therefore support local economies and ultimately democracy
- Proposed solutions: Highlighting strategies to open monopolized digital markets, foster competition, and create fair digital growth opportunities for brands
- Regulatory explanations: Learn about the over self-regualtion of the TV industry as a response to underregaulation of the tech sector
- Best in class: Get inspired by learning how others have already made a positive impact on society with game-changing TV campaigns
Speakers:
- Martin Andree, Professor of Media Sciences, University of Cologne
- Christina Forsgård, Founder,
